Passage Summary: Even though one brand of hammer was on sale and right by the door, the other brand—which was more expensive and harder to find—actually sold better.

Reasoning: Maxlast hammers were discounted and moved to a high-traffic area, while Styron hammers stayed at full price in their normal spot, yet Styron still sold more.

Analysis: We expect a sale and better placement to increase sales, so it's weird that the less-promoted option won. We need a reason why customers would actively avoid the sale or specifically seek out the Styron brand. It seems the lure of a front-of-store bargain wasn't enough to overcome whatever brand loyalty or quality issues were at play here. Look for an answer that makes the Styron hammers more attractive or the Maxlast ones less so.