Logic Breakdown

Passage Summary: A consultant is basically saying 'I told you so' because sales dropped after the company ignored their advice and went with someone else.

Conclusion: The advertising campaign used by LRG was poorly designed.

Reasoning: The consultant predicted a campaign would fail, LRG used a competitor's plan instead, and subsequent sales figures were low.

Analysis: The consultant is falling into a 'correlation equals causation' trap. Just because sales went down after the campaign launched doesn't mean the campaign caused the decline. There could be many other factors at play, such as a weak economy, a bad product, or a competitor's superior strategy. Look for an answer that identifies the failure to consider other possible causes for the decrease in sales.

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15.

The marketing consultant's reasoning is most vulnerable to criticism on the grounds that

Correct Answer
B
The consultant infers that the ad campaign caused (or reflects) poor planning because sales are down, without considering other factors unrelated to the ad that could explain the drop. This is a classic failure to consider alternative causes/correlation-causation flaw.
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