Logic Breakdown

Passage Summary: The ground gets dry and cracked when it doesn't rain, so you should buy this lotion to keep your own skin from looking like a desert.

Conclusion: You should use Dewyfresh moisturizer to protect your skin from the damage caused by dryness.

Reasoning: The earth, which is the 'skin' of the world, cracks and loses its beauty during droughts when it lacks moisture.

Analysis: This advertisement relies on a classic false analogy. It assumes that because the soil and human skin can both be described as 'skin' and both react to a lack of water, they are identical in all other respects. The argument fails to consider the biological differences between geological surfaces and human tissue. Look for an answer that identifies this error—specifically, the mistake of assuming that what is true for one thing must be true for another simply because they share a superficial or metaphorical similarity.

Passage Stimulus

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2.

The Dewyfresh advertisement exhibits which one of the following errors of reasoning?

Correct Answer
E
Correct. The ad relies on an analogy between soil (the earth) and human skin that is too weak in the relevant respects to support the conclusion that Dewyfresh’s “infusions” will protect skin like rainfall benefits soil.
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