ParadoxDiff: Medium
Logic Breakdown
Passage Summary: An ad agency produced car commercials with annoying audio-sync errors, yet the dealerships using those ads saw better sales growth than those using high-quality ads from other agencies.
Reasoning: N/A.
Analysis: We are faced with a classic paradox: why would 'bad' commercials lead to 'good' sales results? Usually, technical errors like poor synchronization drive customers away or lead to complaints, as seen here. To resolve this, we need a piece of information that explains the dealerships' success despite the ads. It could be that the ads were so annoying they were memorable, or perhaps the dealerships using this agency happened to have much better prices or inventory than their competitors. I'll bet the answer provides a benefit that outweighs the technical glitch.
Reasoning: N/A.
Analysis: We are faced with a classic paradox: why would 'bad' commercials lead to 'good' sales results? Usually, technical errors like poor synchronization drive customers away or lead to complaints, as seen here. To resolve this, we need a piece of information that explains the dealerships' success despite the ads. It could be that the ads were so annoying they were memorable, or perhaps the dealerships using this agency happened to have much better prices or inventory than their competitors. I'll bet the answer provides a benefit that outweighs the technical glitch.
Passage Stimulus
Passage Redacted
Unlock Full Passage7.Which one of the following, if true, most helps to explain the sales discrepancy described above?
Correct Answer
B
If people are more likely to recall commercials when sound and picture aren’t perfectly synchronized, the flaw becomes a feature: memorability boosts effectiveness and sales, resolving the discrepancy.
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