Logic Breakdown

Passage Summary: Advertisers found that using pictures to connect a product to something you already enjoy is a great way to make you like the product.

Conclusion: Advertisers will likely utilize visual associations to foster positive feelings toward their products.

Reasoning: Research shows that people more easily develop positive attitudes toward neutral or negative things when those things are visually linked to something they already like.

Analysis: This is a 'Complete the Argument' task, so we are looking for the most logical extension of the provided facts. Since the stimulus establishes that pictorial links are more effective than text for shifting attitudes, the most predictable behavior for advertisers is to use those pictures. You should expect an answer that describes advertisers pairing products with positive imagery to manipulate consumer sentiment. It is a straightforward application of the psychological principle mentioned.

Passage Stimulus

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10.

Which one of the following most logically completes the argument?

Correct Answer
E
E fits the logic: if pictorial links to already-liked things are more effective, advertisers are likely to include pictures of things the target audience likes to boost positive attitudes toward the product.
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