Passage Summary: We should shop at good companies, and the news should help us do that. Therefore, the news should talk about when companies do good things, because that makes people want to shop there.

Conclusion: The news media ought to report on the specific ethical deeds of businesses.

Reasoning: Reporting these actions helps the media fulfill its duty to encourage people to patronize ethical companies, as such reports are effective motivators for consumers.

Analysis: The argument assumes that publicizing good behavior is an effective or necessary way to achieve the goal of supporting ethical businesses. To weaken this, we need to find a reason why this strategy might fail or backfire. Perhaps publicizing one good deed allows a generally unethical company to 'greenwash' its reputation, or maybe it distracts the media from the more important task of exposing bad businesses. Look for an answer that suggests a negative side effect of this specific media strategy.