Passage Summary: Shoppers love the feeling of getting a deal, so stores use price cuts to make them happy, but the author thinks this is a bad move because it hurts the store's profits and long-term relationships.

Conclusion: Retailers rely too heavily on advertised price cuts as a promotional tool.

Reasoning: Although price cuts satisfy the consumer's desire to feel lucky, they ultimately damage profit margins and weaken customer loyalty.

Analysis: To identify the conclusion, look for the author's main opinion or the 'point' they are trying to drive home. While the stimulus starts with a fact about consumer psychology, the pivot occurs when the author criticizes the retailers' strategy. Everyone loves a bargain, but the author thinks stores are being a bit too desperate for our attention at the expense of their own health. The conclusion is the judgment that this specific tactic is used 'too often.'