WeakenDiff: Easy
Logic Breakdown
Passage Summary: Advertisers follow the money, and since seniors are about to be wealthier than 20-somethings, the commercials should start targeting the retirement home crowd.
Conclusion: Television advertisers should shift their focus from young adults to consumers over age 65.
Reasoning: Advertisers currently target young adults because of their high discretionary income, but soon the over-65 demographic will have even more discretionary income.
Analysis: The argument assumes that discretionary income is the sole or primary metric for determining an advertising target. To weaken this, look for an answer that introduces other reasons why the 18-25 demographic is more attractive, such as the 'brand loyalty' mentioned in the first sentence. If young people are more likely to form lifelong habits while seniors are already set in their ways, the income levels might not be the deciding factor. After all, there is no point in advertising to someone who has been buying the same brand of toothpaste since the moon landing.
Conclusion: Television advertisers should shift their focus from young adults to consumers over age 65.
Reasoning: Advertisers currently target young adults because of their high discretionary income, but soon the over-65 demographic will have even more discretionary income.
Analysis: The argument assumes that discretionary income is the sole or primary metric for determining an advertising target. To weaken this, look for an answer that introduces other reasons why the 18-25 demographic is more attractive, such as the 'brand loyalty' mentioned in the first sentence. If young people are more likely to form lifelong habits while seniors are already set in their ways, the income levels might not be the deciding factor. After all, there is no point in advertising to someone who has been buying the same brand of toothpaste since the moon landing.
Passage Stimulus
Passage Redacted
Unlock Full Passage7.Which one of the following, if true, would most weaken the argument above?
Correct Answer
B
If older consumers are more likely to have already established brand loyalties, then targeting them to create new loyalties is less promising, directly undercutting the conclusion that advertisers would do better by shifting focus to the over-65 demographic.
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