Passage Summary: Despite what people are saying, no hardware store is coming to the mall because there hasn't been any advertising for it yet.

Conclusion: A hardware store will not be opening in the shopping plaza.

Reasoning: Any store opening in the plaza would have started advertising by now, but no such publicity has occurred.

Analysis: The first sentence is the main conclusion, which the author supports using a conditional relationship. The author establishes that publicity is a necessary sign of a store opening and then points out the absence of that sign to prove the store isn't coming. When identifying the conclusion, look for the claim that the rest of the sentences are working together to prove, often signaled here by the phrase 'Contrary to recent speculations.'