Passage Summary: If you want people to get behind funding for colleges, you have to prove that it helps everyone, not just the students. People are much more willing to pay for things like roads because they see the benefit to the whole community.

Conclusion: Organizations seeking to boost support for higher education must convince the public that these programs provide a broad societal benefit.

Reasoning: Public receptivity increases when a program is perceived as benefiting everyone rather than just a small group, similar to how people readily support road construction.

Analysis: The first sentence is the main point, as indicated by the prescriptive 'need to.' The rest of the stimulus provides the rationale and an illustrative example to back up that initial claim. When identifying a conclusion, always look for the statement that the other sentences are working to support. Here, the road-building example is clearly a secondary point used to prove the primary strategy for education advocates.