Most Strongly SupportedDiff: Hard
Logic Breakdown
Passage Summary: A company made a better-tasting drink but put it in the same old can. People didn't buy it because the familiar look made them expect the old taste, and they were disappointed when it didn't match their expectations.
Reasoning: A new drink failed despite winning taste tests because its packaging was nearly identical to the old version, leading consumers to expect the old flavor profile.
Analysis: This stimulus illustrates that consumer behavior isn't just about the quality of the product; it's about the expectations set by the packaging. Even though the 'new' version was objectively better in blind tests, the visual cues of the old can created a psychological mismatch that turned buyers away. We are looking for a deduction that synthesizes these facts. Look for an answer that suggests packaging can override the actual quality of a product by creating specific, potentially misleading, consumer expectations.
Reasoning: A new drink failed despite winning taste tests because its packaging was nearly identical to the old version, leading consumers to expect the old flavor profile.
Analysis: This stimulus illustrates that consumer behavior isn't just about the quality of the product; it's about the expectations set by the packaging. Even though the 'new' version was objectively better in blind tests, the visual cues of the old can created a psychological mismatch that turned buyers away. We are looking for a deduction that synthesizes these facts. Look for an answer that suggests packaging can override the actual quality of a product by creating specific, potentially misleading, consumer expectations.
Passage Stimulus
Passage Redacted
Unlock Full Passage7.Which one of the following is most strongly supported by the information above?
Correct Answer
D
D captures the lesson of the example. The failed launch shows that packaging which creates unmet expectations can doom a product, so to succeed, avoid packaging that generates expectations the product doesn’t meet.
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